CV
Communications Writer Specializing in Technology-Centric Brands
SUMMARY
Accomplished communications writer with a 15-year career articulating the vision of B2B and B2C technology-driven companies. Expert in big picture, external narratives that drive business activity forward. Passionate about leveraging the power of story to help B2B and B2C businesses connect with key audiences. Gifted in reimagining complicated narratives into clear and inspiring stories that position organizations as innovators in dynamic business landscapes.
SKILLS
AP Style
Basic SEO Writing Practices
Brand Messaging Development
Executive Thought Leadership Development
Media Messaging Development
Press Release Writing
Social Media Copy & Blog Post Development
Web Copy Development
WORK EXPERIENCE
Self-Employed Remote
Communications Writer + Executive Ghostwriter May 2018 – Present
Hired regularly for communications writing, copywriting, executive thought leadership, and brand messaging development. Works directly with brands such as Home Chef, Chill Anywhere, Basic Revolution, and agencies including DKC Public Relations, Maven PR, Pietryla PR, and Spark PR.
Recent writing projects include company messaging, website copy, social media copy, byline development, and blog post development for B2B brands in financial services, edtech, B2C brands in the meditation app, food + beverage, and green technology industries.
Clients include @Properties, Basic Revolution, Cask & Kettle, Chill Anywhere, ForwardAI, Home Chef, Pinterest, Postlight Studios, and United Federal Credit Union.
Spark PR San Francisco / Remote
Vice President - General Technology / Independent Consultant April 2019 – July 2020
Writing Responsibilities: Developed media messaging for press releases, executive bylines, company messaging, external-facing corporate statements, social media, advertising copy, and more.
Communications Leadership Responsibilities:
Provided executive-level leadership to the technology group by co-governing $500K+ profit and loss (P&L), with a projected $1.2M pre-COVID-19 revenue goal.
Oversaw account strategy for integrated marketing campaigns that included earned, paid, and affiliate media activations, analyst relations, and high-level thought leadership platform development.
Managed teams of 3-5 executives.
Serviced clients across enterprise software, insurance technology, design technology, mobile, fintech, and retail technology.
Clients included Zeta Global, Card.com, Rimini Street, Zazzle, Chill Anywhere, and Jenny Life Insurance.
DKC Public Relations Chicago
Vice President / Account Supervisor May 2014 – April 2018
Writing Responsibilities: Developed media messaging for press releases, executive bylines, company messaging, external-facing corporate statements, social media, advertising copy, and more.
Communications Leadership Responsibilities:
Provided account leadership for approximately $2 million worth of annual business on the technology, business, and media team.
Managed day-to-day activity of 6-8 account teams of 3-4 people each and was responsible for aiding in the career development of 2-4 junior executives at once.
Secured speaking opportunities and industry awards ranging from the Business Insider Ignition, Cannes Lions, Digiday Awards, Forbes Fintech 50, TED Women’s Conference, Techweek in all major cities, and the Webby’s.
Clients included Acorns, Chime, Donuts Inc., Glide, Grubhub, Home Chef (acquired by Kroger Co.), Klarna, LinkedIn Marketing, Livestream (acquired by Vimeo), Pinterest, Peerspace, Quotient Technology, SapientNitro (now Publicis Sapient), Tenor (acquired by Google), and Tumblr.
KCSA Strategic Communications New York City
Account Director / Senior Account Executive November 2012 – April 2014
Executed a consistent and robust media presence on behalf of 7+ clients within the technology sector.
Supported agency partners with new business development while maintaining, growing, and cultivating media relationships.
Managed a team of 3-5 junior executives per account and played an integral role in their professional and personal development.
Launched consumer technology products at CES and other major industry trade shows.
Vetted, managed, scripted, and booked celebrity brand spokespeople.
Clients include Anastasia Date, ICM Registry, VSP Vision Care, and Vapor Co.
The Pitching Staff New York City
Media Relations Consultant November 2011 – October 2012
Managed national and local media relations efforts under quick deadlines.
Supervised social media channels, developed and nurtured crucial top-tier media relationships.
Booked robust bi-coastal media tours for celebrity clients.
Team Epiphany New York City
Public Relations Manager March 2010 – October 2011
Advised on PR strategy in integrated, campaigns for notable consumer brands across women’s fashion, footwear & accessories, consumer goods, lifestyle, and entertainment.
Executed public relations efforts for the Team Epiphany CEO, Coltrane Curtis, and the agency.
Garnered CEO profiles, commentary, and features in Inc. Magazine, Forbes, Portfolio, Ad Age & more on behalf of the agency leadership.
Clients included Hennessey, Heineken, Journelle, Sena NYC, Timberland, Yahoo! Shine.
Trent & Co. New York City
Senior Account Executive / Account Executive May 2008 – March 2010
Managed and executed public relations campaigns for clients within the holistic health, medical spas, spa development/consulting, and beauty industries.
Handled daily client communications and maintained consistent media coverage for clients in the health and wellness trades.
Expanded scope of role through promotion from Account Executive to Senior Account Executive within first 12 months.
5W Public Relations New York City
Account Executive / Account Coordinator September 2006 – April 2008
Earned hands-on experience with media pitching and client relations from the beginning.
Developed media pitches, press releases, media plans, opinion editorials, and media alerts.
Created new business decks, participated in start-up meetings, and brainstormed with other account teams to support the agency.
EDUCATION & AFFILIATIONS
University of North Carolina, Chapel Hill, NC | Master of Arts, Digital Communication (2021-2023)
Susquehanna University, Selinsgrove, PA | Bachelor of Arts, Communications | Minor, World Religions (2002-2006)